5 Predictions for the Next Decade of Data Governance

In the 2010s, product teams gained access to unprecedented amounts of data. In the 2020s, managing that data will become the foundation to building th...

Mallory Busch


The Attention Game: What it is and How to Play it

Increase user engagement by finding ways to keep users in your product longer. Here's how to play the Attention Game.

Victoria Rainbolt


How to Analyze the Health of Your App’s Product-Market Fit Through Growth Accounting

Jonathan Hsu, Co-founder and General Partner at Tribe Capital, explains the growth accounting framework and how it can empower product team decision-m...

Jonathan Hsu


The UX of Data

Growth designer Lex Roman gives advice on how your cross-functional team should talk about data.

Lex Roman


Who’s Speaking at Amplify 2019?

Amplify 2019 is coming up quickly and we're proud to host the leading authorities on product and growth. Here are this year’s speakers.

Archana Madhavan


Feature-less Roadmap: The Balance Between Delivering Concrete Features vs. Planning with High-level Themes

You shouldn't treat product roadmaps as to-do lists. Themes are a better way to stay aligned with your bigger picture product vision.

Victoria Fitoussi


Making the Leap to Embedded Product Analytics

How do the worlds of traditional, siloed analytics and embedded product analytics differ? Amplitude's Rachel Herrera reflects on what she's learned on...

Rachel Herrera


Measuring to Control vs. Measuring to Learn and Improve

Teams that are worried about measurement dysfunction will have a hard time establishing the safety necessary to learn, and learn about how they learn.

John Cutler


Top 7 UX Podcasts to Inspire Product Design

Drive customer delight with your product design. Get inspired by these podcasts hosted by design experts.

Cara Harshman